Australia has a mature internet market, and ranks among the top countries in the world in terms of internet penetration rates. In 2007, 75.9% of Australians used the internet, ahead of all the Asia Pacific countries.

The main online activities in Australia are closely related to communication and information needs, while the increasing popularity of internet banking has seen it recently climb into the top three online activities.

Australia's take-up rate for broadband internet access has grown significantly in recent times, mainly as a result of declining entry prices for broadband access since 2003. As at the end of September 2006, the number of broadband services across Australia totalled 3.6 million, a 51% increase on the September 2005 figure, and a 188% increase since September 2004.