Making Dollars and Sense out of Community Events
Community events are excellent ways to promote an area, support tourism initiatives, increase business opportunities and create community harmony. Community groups, town co-ordinators, service clubs, local businesses and chambers of commerce can all be involved in promoting, staging and reaping the benefits of a successful event.
Some community events have grown into national and international festivals, such as the Tamworth Country Music Festival.
Lake Macquarie Council, through its DSRD-funded Community Economic Development Co-ordinator, developed a comprehensive kit to help businesses and event co-ordinators maximise the economic advantages of events.
The kit covers planning, promotion, sponsorship, evaluation, risk management and includes a facilitator's guide. This is an indispensible resource for all community event organisers. The kit can be downloaded below.