Growing a business

Focusing on improving your marketing and selling activities can be a great way to grow your business. Growing your brand, driving sales growth and expanding your customer base to other businesses or even the government are all great opportunities.

• Building your brand
  Your brand identifies your company through its name, a visual image or both.
• Leveraging networks
  It is often not what you know, but who you know which will get the job done.
• Selling on-line
  Selling on-line can be a cost effective way in reaching a larger audience, while maintaining or reducing overheads.
• Driving sales growth
  If you aspire to grow your business, your sales team will be relied upon to deliver the results. 
• Dealing with the media
  If your business intends to have dealings with the media, you must understand the protocols that prevail in the media industry.

To learn about using marketing and sales to grow your business, visit the grow module on the Small Business Tool Kit. You can also find detailed information about these topics by going to the specific content in the marketing and selling techniques modules.