Understanding the mature age market as employees and customers

02 Apr 2009
2 April 2009
9.00 to 12.00 noon

MLC Centre Level 47, NSW Department of State and Regional Development
19 Martin Place Sydney, NSW 2000

This event is FREE.

Social researcher and demographer Mark McCrindle describes the demographic trends of an ageing society Business success depends on attracting and retaining customers and engaging and understanding staff. An appreciation of the expectations of mature-aged employees can help minimise costs through reduced staff turnover.

This seminar covers:
  • Leading inter generational teams;
  • communication strategies to engage with an inter generational workforce;the attitudes and values of older generations;
  • communication strategies to bridge the age gap;
  • engaging with Boomer and Xer customers and staff members; motivating and rewarding staff and;
  • understanding the older customer.

Who should attend
  • Young business leaders and entrepreneurs who employ an inter generational workforce.

For further information or to register contact:
Bryan Pirie
P: (02) 9338 6616
bryan.pirie@business.nsw.gov.au