Features
Participants will have access to:
- online workshops, market intelligence briefings, cultural training
- potential partner introductions and business matching
- market visits programs, in-market assistance and logistical support
- coaching from a dedicated Export Adviser from Investment NSW
- access to the NSW Trade and Investment Commissioner in-market.
The Going Global Export Program requires participants to be actively engaged for 4-6 months.
Benefits
Participants will gain:
- an understanding of market dynamics
- practical approaches for doing business in the target market
- opportunities to identify and engage with new customers in the target market
- opportunities for networking with global businesses and entrepreneurs
- opportunities for global promotion
- opportunities for peer interaction with the businesses in your cohort.
Eligibility
NSW businesses who are looking to expand and diversify in their industry/sector and international market.
NSW businesses that are prepared to pitch to customers in their industry/sector and international market.
In-market business matching leading to client win (distribution agreement/sales).
Current streams
The Going Global Export Program is divided into targeted ‘streams’. Each stream is tailored to an industry/sector and international market.
The following streams are currently accepting applications from eligible NSW businesses.
Applications are open
Applications open soon
- Mining Equipment, Technology and Services to India (July - November 2024)
- Digital Technology to the USA (July – October 2024)
- Medtech to the USA (July - October 2024)
- Wine and Beverages to the USA (July - December 2024)
- Wine and Beverage, Food to the United Kingdom (November - March 2025)
- Wine and Beverages to Korea (January - May 2025)
- Wine and Beverage, Food to Japan (March - June 2025)
- Wine and Beverage, Food to Vietnam (TBC)
Contact us to register your interest.
Note
You can only participate in one stream at a time. Before applying, please compare key dates, key event, eligibility criteria and curriculum for each stream carefully.
Past streams
Eligible NSW businesses received support to expand to new international markets through these past streams.
Applications have closed:
2024:
- Health Food & Beverage, and Consumer Health (edible) to Japan
- Health Innovation to the United Kingdom
- Health to the United States of America
2023:
- Health and Medtech to Greater China
- Health and Medtech to the Middle East
- Health to the United States of America
2022:
- Health to Korea
- Medtech and Digital Health to the United States of America
- Medtech to the United Kingdom
2021:
Applications have closed:
2024:
2023:
- A.I. to the United States of America
- Agritech to the United Kingdom
- Cleantech to United States of America
- Creative Technologies & Digital Games to the United States of America
- Cyber Security to the United Kingdom
- Green Building Technologies to Singapore
- Mining Equipment, Technology and Services (METS) to Canada
- Mining Equipment, Technology & Services (METS) to Indonesia
2022:
- Cleantech to United States of America
- Edtech to United Kingdom
- Digital Games to Europe
- Fintech and Insurtech to United States of America
- Regtech to the United Kingdom
- Saas to the United States of America
2021:
Applications have closed:
2024:
- Food, Beverage, Consumer Health, Wine, beer & spirits to Greater China
- Food and Beverage to South Korea
2023:
- Food and Beverage and Consumer Health to Greater China
- Food and Beverage to India
- Food and Beverage to the Middle East
- Food and Beverage to the United Kingdom
- Food and Beverage to the United States of America
- Wine, Beer and Spirits to Korea
2022:
- Agri-Food and Beverage to Indonesia
- E-commerce to Singapore
- Food, Beverage and FMCG to India
- Food and Beverage to the Middle East
- Premium Food and Beverage to Japan
- Wine to the United States of America
2021:
Success stories
[Music]
new markets and exports manager for
tulloch wines I'm actually the fourth
generation in our family to be the
custodian of the family business my
father Jay whose third generation is
also involved along with my sister
Christina she's our CEO she's really
modernized it and grown it into the
really loved brand that it is today the
Going Global export programs have really
helped to guide me through the process
of
when you're just entering a new market
how do you make those connections and
how do you find the value in that market
I've really actually been Guided by the
New South Wales Going Global export
programs in terms of which markets to
Target as well I've participated in
their programs over the last two years
first off with the South Korea program
and I'm very happy to say that as a
result of that program we have
established a relationship with an
export partner in South Korea generally
speaking you know you kick off with the
team that's based in Australia from
investment New South Wales and then
after the first couple of calls where
you go through all of these introductory
information they then bring in the local
team that they've chosen to partner with
in country to really dig deep into the
laws the consumer preferences the
marketing they'll go into supermarkets
and show you around virtually to see
what other products in your category
they have available already in market so
you can do a bit of a competitor
analysis and then the kind of final
points of the program are always a
meeting either in person or a virtual
meet the buyer program where you really
have an opportunity to connect with some
Distributors and buyers in Market I'd
really like to see us grow into another
two or three new export markets in the
next kind of one to two years now is the
time to start going and visiting some of
these people that I've managed to
connect with through the programs in
person in their countries
[Music]
I'm the export manager of supreme
poultry and chickens what sets us apart
from other poultry businesses is that we
produce the spent hens or the old egg
laying hens we are the largest producer
of spent hens in the country and we were
studying International markets and came
across the growing Global program and
thought it would be a great help for our
business the New South Wales Going
Global program has been a good study for
us to understand the potential markets
that we want to go into especially
Vietnam they've taught us about the
culture they've taught us about IP and
intellectual property the issues that we
may face when we go into Vietnam they've
helped to introduce us to a number of
customers in Vietnam and overall we've
got a much better understanding of the
market we're going into the next step is
to visit Vietnam which will take our
product there we know it's well accepted
in the Vietnamese Market here in
Australia the Going Global program has
been very helpful before we're in
opening doors overseas they've helped us
with networking opportunities and helped
to introduce us to potential customers
overseas
[Applause]
[Music]
[Music]
[Dr Adrian Cohen, CEO and Founder - Headsafe]
So, the New South Wales Going Global Program, is a tremendous asset for companies like us that don't operate on the world stage, yet!
But who want to know the main players that are out there, the cities to be in, the connections you need to make.
[Sumuel Samhan, CFO - Digital Wellness]
So New South Wales Going Global Program, as a program helped us a lot, by opening a lot of doors, making a lot of introductions for us.
[Ben Hancott, Director of Technology and Operations - HOTmaths]
The US is such a huge country, that it can seem quite overwhelming. So, to have that sort of insight and the contacts presented to you, to be able to know potentially where to establish your business and who to start talking to, I think is very important.
[Elizabeth Zetland, CEO - Spot Parking]
And so, getting that insight in the tax laws, in the employment laws, really just gives you that extra confidence to expand.
[Colin Anson, CEO and Co-founder - Pixevety]
The different taxation laws, the different ways of funding your business, the different connections that you can have. I think the biggest issue I have is following up on all that opportunity.
[Ben Hancott, Director of Technology and Operations - HOTmaths]
It actually answered questions that we needed to be answered. But also prompted questions that we didn't know we needed to ask.
[David Jordan, CEO - Enteruptors]
It's very important to think about talking to New South Wales Global because you don't understand the opportunities that might be overseas.
[Elizabeth Zetland, CEO - Spot Parking]
I would say apply, definitely, it's only upside.
[Dr Adrian Cohen, CEO and Founder - Headsafe]
This type of program personifies all the best things that government do. Putting resources in our hands, making connections and fundamentally saving you time, saving you money and helping you in ways that you can't event imagine. Give it a go!
[Music]
[NSW Government logo. Investment NSW. investment.nsw.gov.au]
[Music]
ER I'm the co-founder of both
ingredients and I'm the co-founder and
CEO of Coco and Lucas kitchen our focus
on family is the secret child success in
just five years we've launched over
seven ranges and 42 products in nearly 1
000 Woolworths source for my last 30
years of working in any industry or the
food industry is all about relationships
so going global New South Wales has
helped me in building Partnerships and
relationships and trusts they have
actually helped us in terms of Ip
trainer food compliances
so they share a lot of information with
us how to succeed and get our export
ready to go to a country like China or
India so it does help us as an
entrepreneur to uh to actually innovate
the correct product for those countries
so one thing for example new thing
Frozen logistic in Australia is normal
in India Frozen logistic is very tricky
so we have to start developing products
in India for the ambience category and
in Japan sustainability is not the most
important it's more about based on
health and well-being and organic so
that was a surprise they will go out of
their way to help us you know give us
the answers we need if you're a company
that's looking at exporting I would
actually urge you to apply for the
program because in that seven months
I've actually learned a lot and it would
have saved me a lot of making the
mistakes if I want it my way
[Music]
I'm the general manager at Gallows pies
so Gallo's pies were started in 2001 by
my father Sean his brother Nathan and
their father Terry having up a small pie
shop back in River Junction and they
opened up 13 more stores over the next
nine years of the hundreds or even
thousands of meat pie supplies or
bakeries in Australia were one of only
five that's approved to export meat what
that means is that we can share our
passion for Aussie pies with the world
there's a big step up from being a
domestic wholesaler and manufacturer to
an international exporter the New South
Wales Going Global program has helped us
work on our language and terminology
when dealing with larger accounts from
overseas when you're dealing with Japan
Taiwan and South Korea they all have
different ways of talking about moq's
lead times tariff quotas certificate of
Origins and it's stuff that we had to
learn in order to speak the right
language from the get-go one of the
biggest advantages of the New South
Wales Going Global program is the
networking with other exporters it is
really beneficial to talk to other
exporters about their techniques about
exporting overseas and having that
Network to bounce ideas off the best
advice that we've receive in the New
South Wales Going Global program is ask
what the customer wants it's very easy
to assume that because something works
in Australia that it's going to work in
Japan or what's going to work in Japan
is going to work in the Middle East so
it's really really important to ask what
the customer wants so you can get their
expectations from the outset
[Music]
Hi I’m Paul, CEO of AirPhysio.
With Going Global they’ve actually set up a number of interviews with people in the UAE looking at countries through the Middle East, so we’re currently in talks with about five different countries also for North Africa, Asia-Pacific sort of things.
Some of the other things that we actually did was we also were in the Going Global for India. One of the things that is amazing with Going Global was they were able to help us with lawyers within India to then be able to actually identify things like HS codes and the right HS code can be the difference between paying 42.5 per cent duties and taxes for the actual distributor to knocking it down by 20 per cent so that they’re actually not paying as much and it makes it a lot more profitable for the distributor at the other end.
So the contacts that NSW Government and Going Global have actually offered is phenomenal. It’s stuff that we would have been struggling to find in terms of relationships to grow the next phases of the business and help to lay that out the way it is.
We’ve basically been able to take advantage of things like the 50 per cent rebate for up to $10,000.
Say for example for the export grant on expenses that we’d already spent on that we’re talking to other Going Global as well as NSW regional to take advantage of other opportunities and other grants and everything that we actually get through grants we reinject back into the business to help to develop it and grow other areas of it, to help to advance the actual business further on.
Well basically the situation is in the next two years it’s world domination.
So we’re hoping to be in every single country around the globe by other end who are purchasing the device.
At our rate, we probably will be very close to it. Part of our vision for AirPhysio is also to actually help people at the other end who are purchasing the device.
So people with asthma, COPD which is for emphysema, chronic bronchitis, bronchiectasis it’s actually helping to change their quality of life and the reviews which we’ve received from that have been phenomenal in relation to that.
So if we can actually help them and every person that we touch with a device.
We’re hoping to actually help to change their quality of life.
Macka’s Australian Black Angus Beef is a family beef operation.
Located on the east coast of New South Wales Australia, in some of the most prime farmland around.
For anyone that wants to step on that world stage and send their produce overseas and capture an amazing market, I suggest that you contact New South Wales Going Global.
Going Global for us has taken the guess work out of finding the right country to step into next and opening up doors that you would only ever dream of.
Going Global then also looks for the right customer, the customer that’s actually looking for the product that we produce, fresh, green and clean.
It started back in 1884 with my grandfather and my great, great aunties and we’re now in the fifth generation.
A lot has changed since those days, but I believe so much remains the same.
Our commitment to the land and our environment, our passion and dedication to our animals’ health and wellbeing, but also, our commitment to our customers to make sure that they’re getting quality product on time, every time.
Australian produce is a produce that does get copied, because our reputation is so good.
We felt the need for blockchain.
We felt the need for traceability.
So we work with a company called Aglive and we developed a QR code that is more than a QR code.
It’s a smart label.
It has a hidden inscription that once scanned, goes to the cloud-based database.
If it is unable to read the hidden inscription it’ll come back and tell the consumer this may not be authentic Australian product.
So together Macka’s, the Federal Government, the NSW Government and multiple organisations through Australia are committed to delivering a product that comes with the trust, the traceability and the providence that everyone’s looking for.
So in the last 10 years we’ve had a growth of 200 per cent.
We now have eight properties on that east-coast of New South Wales Australia.
We’re carrying 3,500 Angus breeders and our cattle go in the local domestic market and also on that international stage.
So together, Going Global and the State Government is actually delivering what producers like us are looking for, an easy path to trade.
Hi I’m Will Brook, I’m a CEO of Brookfarm.
I’m a second generation of our family business up here in Byron Bay.
In terms of Going Global and Brookfarm and that program I guess what it really did was gave us the ability to be exposed to more imported distributors and more roots to market that we previously didn’t have access to and that’s opened up export opportunities for us particularly in the UAE and South Korea.
Some of the learnings that we got from the program were really about some of the data and opportunity within the countries that we were focusing on.
So we had specific countries that Brookfarm really hadn’t been in in any great significance but to really gain some of the data and gain more insights into those markets and a few others as well was really key for us.
Now growing from our Australian beginnings to export to New Zealand to China to South Korea, Japan, Indonesia, the Pacific Islands and I guess the list goes on.
So the start of Brookfarm was really all about that macadamia and creating products that really showcase the macadamia and that started with the toasted muesli the natural muesli, the gluten-free muesli.
I guess going further from there one of the key concepts of Brookfarm is we have to make delicious food first.
That is our number one thing for the products that we make.
So no matter if it’s gluten-free, it’s keto, paleo, whatever it might be, it has to taste great first.
The next five years for Brookfarm will hopefully be extremely exciting as we see the other side of COVID and those types of things we’ve got potential markets that are essentially untapped that we have the opportunity to grow in but otherwise export growth is so significant for us and we can really see ourselves as a global business and a global brand in the next five years.
Our involvement in Going Global has only been more recent but already out of that we’ve seen some great opportunity.
At the moment there’s been three key activities we’ve undertaken with Going Global.
The first being a trade show in China for the MedTech area.
The second thing has been the ecommerce learning program, their presenter is extraordinarily knowledgeable in ecommerce and while we thought we knew a reasonable amount it’s amazing how little we knew.
So that’s been absolutely invaluable to us and we’re continuing to do that program with them.
The other was a recent webinar.
Going Global had organised 64 potential customers and we’re able to have our distributor present to those potential customers in Mandarin.
I think often we underestimate the impact of that especially when it’s about technical product.
So that’s been fantastic and our distributor in China has already received two enquiries out of that webinar.
So it’s been enormously invaluable for us.
The depth of knowledge and the information they present is just fantastic and I don’t know that you’d get exposure to that really anywhere else.
So we can highly recommend it to anyone thinking to go global.
The Rotacaster story really starts back in the seventies with a gentleman by the name of Henry Guile and his son Graham.
They worked on the wheel Henry was quite a religious man and got his inspiration from the passage of Ezekiel out of the bible where there was reference to wheels within a wheel.
But unfortunately Henry passed away before he really saw the wheel commercialised.
Graham persisted for some time and finally came up with the way we make our 125-millimetre wheel today.
Since that time we’ve also patented two other different methods of manufacture and we have now five sizes of wheel.
For some years now we’ve been building our own Rotatruck which is a patented self-supported hand trolley used by a lot of the national retailers and wholesalers.
More recently we’ve started to get involved in more value-added end of the equation with conveyer-sortation equipment and also some consumer goods which is getting quite exciting.
So while it’s been a long journey and fairly slow growth over the last fifteen years, we’ve really seen an upswing in the last twelve months despite COVID and we think with a bit of luck we might be a fifteen-year-old overnight success.
Contact us
Contact the Investment NSW Concierge through the webform.