Global NSW and the Australia China Business Council NSW (ACBC) – China Market Strategy Webinar 1
30 June 2020
Global NSW and the Australia China Business Council NSW (ACBC) invite you to join the China Market Strategy series of webinars to better understand the opportunities and complexities of exporting to China. This series is an introduction to the NSW Going Global China Program, an export capability building program that is part of the export support measures provided by the NSW Government.
If you are an export-ready NSW based business that is either interested in exporting to China, or already have some experience in working with China, we invite you to participate in these webinars. By participating with ACBC and the NSW Government, you will obtain new knowledge and skills to help you build your brand and achieve success in China. These webinars will also help you prepare for future online trade shows and showcase events in China.
Chinese consumers’ needs and drivers often differ from those in Western markets. Many products will need to be re-positioned to achieve success in this market.
This webinar will examine how to market to Chinese consumers with maximum impact by exploring:
- Characteristics of China’s middle-class consumers
- Psychology of Chinese consumers - and how to appeal to this
- How to leverage Australia’s national brand
- Modifying products for Chinese market
- Use of Chinese language
Who should attend?
- Emerging and existing exporters from NSW
Further information: Alison Airey
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