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Visitor Economy Industry Action Plan

Tourism is one of the state’s most important industries. It is ahead of agriculture, mining and education and training in terms of economic impact.

The NSW Government’s Visitor Economy Industry Action Plan (VEIAP) has 43 actions to keep the state number one in the country for overnight visitors and accelerate growth to deliver maximum economic benefits through our visitor economy.

The VEIAP contains six key focus areas to help achieve the 2030 targets.

Target to 2030

The NSW visitor economy will more than triple 2009 overnight visitor expenditure to 2030, by aiming to achieve:

  • $45 billion by 2025
  • $55 billion by 2030.

Key themes and actions

For more details on the focus areas and actions, download the full Visitor Economy Industry Action Plan 2030

Focus 1 - Listen. Understand. Act.

  • a new team NSW Taskforce comprising industry leaders and an industry training representative
  • a formal agreement between the Minister for Tourism and Major Events and the Destination NSW Board.

Focus 2 - Support regional decisions, back regional NSW.

  • increased funding and accountability for Destination Networks
  • renewed engagement with local councils
  • focus on implementing Destination Management Plans.

Focus 3 - Put the visitor first.

  • inclusive and accessible tourism
  • expanded industry education and skills programs
  • address low quality tours and operators
  • special interest tourism in a new state-wide Destination Management Plan.

Focus 4 - Support, bolster and encourage the visitor economy.

  • remove barriers to business
  • strategic framework addressing skills supply issues
  • promotion of visitor economy career pathways
  • Aboriginal mentoring programs, tailored training and funding support for product development
  • a new Visitor Economy Index and a new industry portal.

Focus 5 - Invest in infrastructure.

  • new Western Sydney Airport and aerotropolis
  • new and refurbished sporting stadia and cultural venues
  • funding for major events and business events
  • streamlined processes for state-significant developments
  • focus on new regional flights
  • review of Sydney Airport constraints
  • new strategies focused on transport and tourism infrastructure.

Focus 6 - Make opportunities to support growth.

  • a new nature-based tourism strategy and funding for nature-based tourism projects
  • a new tourist drive strategy
  • targeting international markets that are high yield and high propensity to visit regional NSW
  • international investment attraction program, concierge service, digital platform and collateral
  • implement the Western Sydney Visitor Economy Strategy
  • review of the Regional Conferencing Strategy
  • interstate cooperation and cross-border agreements.
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